Another is a design studio led by Frank Chimero. We make lively work for print and screens.

The Shape of Design

Editorial Design
Branding
Interface

The Shape of Design began as a Kickstarter campaign in early 2012. I was tired of not having suitable texts to teach in my thesis-level design courses, so I decided to write my own. The book skips over methods and practice, and instead takes a theoretical look at the opportunities and possibilities of the creative practice, and what could happen when a successful piece of design is launched into the world.

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Typefaces: Quadraat
Printer: Shapco Printing

The Shape of Design Cover
The first Kickstarter edition was printed with the title in red. Following editions are printed in blue.
Endpapers and Slip Cover
Special editions were also released, protected by a blind-debossed slipcover.
The Shape of Design Spread 1
The book is half-letter-sized. This was chosen because of its fit to the hand and the dimensions’ similarity to the iPad and Kindle, producing a similar reading experience, no matter what format was chosen by the reader.
The Shape of Design Spread 2
The book keeps it simple: one typeface at one size. Hierarchy is created by using negative space and a dash of color.
The Shape of Design E-Book Edition
That same restraint is carried on to the e-book versions of the text.
The Shape of Design Kindle Edition
One typeface at once size is handy when porting the book over to the Kindle format. Text can resize and reflow without distorting or disturbing the hierarchy. The book’s illustration style, linework, was chosen for its ability to retain its integrity on lackluster e-ink screens.
The Shape of Design Merchandise
The Shape of Design was funded through Kickstarter, which means one thing: merchandise. The cover’s starburst became a logo for the book, and made a fitting icon to brand other products for the campaign.
The Shape of Design Marketing Webpage
The book also has its own website.
The Shape of Design Book Webpage
And since the title was already funded before its production, I decided to give the text away for free on its site. Visitors can download ePub versions or read in the browser.
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