The Great Discontent is an online publication of interviews about beginnings, creativity, and risk. Early in 2014, we were hired to help the publication translate its online interviews into a bi-annual print publication. The bold photography and typography take a nod from the website’s original design, and after the first issue, several of our design choices made their way back to the site. Interestingly, the design has flip-flopped: the printed magazine was influenced by the website, and soon the website will be reimagined in light of the magazine. We developed a true multi-format design system.
Buy Issue #1
Creative direction by Ryan Essmaker
Typefaces: Leitura, Maison Neue
Printer: Hemlock Printers